About us

Running and walking segment sin tourism are of primary interest for the development of tourism, especially selective forms of tourism in Istria. It’s a reason why public and private tourist sector have been working together for many years with business subjects in Istria.

One of the latest initiatives certainly is the foundation of the Istra bike&outdoor department, as part of Istrian tourism development agency, for development of cycling and other forms of active tourism. The Istra bike&outdoor department is supported by Istria county, hotel companies Maistra d.d., Valamar Riviera d.d., Istraturist Umag d.d., Laguna Novigrad d.d., Plava laguna d.d., Arena hospitality group d.d., as well as Istria tourist board with local tourist boards.  The intention is to create the synergy of all business partners in tourism in Istria which final aim is repositioning and restructuring Istria into a high quality tourist region with tourist offer which is active all year round.

Today's running and walking tourism consists of many segments of which the most important are infrastructure (trails), services, accomodation and other content. Also, there are events of huge importance which, besides hosting numerous participants, do the targeted promotion of the specialized offer of Istria beyond its borders. Apart from this, of course, there is the education of the service providers, as well as the promotion of Istria and its running and walking offer abroad.

Considering the wide range of running offer in Istria, we have prepared all the content on our official websites to make easier for you to search necessary information.